This is a course to help you creating a marketing strategy and plan. It examines the process by which marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, pricing, and more.
A joint initiative between Citi Foundation and IDEO.org
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
